Textual Analysis

Here a have picked another song from Chase & Status - End Credits. There isnt actually hip hop in it however it is a perfect example of drum and base. The singing in it is really nice and easy listening but when the beat drops the drum and base is very lifting. This is what Chase and Status seem to do alot. We can also see from the editing that they like to use slow motion alot. this makes everything more dramatic and effects the audiance more aswell. They have also added in other lyrics which arnt included in that actual song. This makes it seem more realistic as it comes across as more story like. The video has alot of short snappy shots at the beginig and then goes down into a slower pace. We see him sitting in a police interview and behind the police he is there again, This is like a trick on time where he has gone back as a ghost telling him not say what he said before and he will survive. It fits in really well with the lyrics and brings a sense of emotion to the character (Plan B). From looking at the cinematography we can see that this is shot in quite a rough, run down area of London, perhaps where Plan B was brought up. At the beginning when he is falling we can see that it is night time. they use low key lighting which is very effective for this selected shot. We also see everything in slow motion and the impact of when he hits the ground shows ripples on his cheeks. This is very good editing because it makes it look very real.