Andrew Goodwin's Theory

I am going to be comparing my chosen video with the theory of Andrew Goodwin. In my Video (Hitz)

there is defiantly a relationship between the Lyrics and the Visuals. It is almost like there is a storyline going on. There is defiantly a relationship between the Music and the Visuals. We can see this very clearly when the beat drops or change the visuals will also change and adapt suitable to when is being sung of the tempo/beat. A perfect example of this is before Tinie Tempah starts rapping we see a shot of a sound deck being turned up and the quickly moves onto Tinie Tempah as he start to rap.

I would strongly agree with Goodwin's point about genres being complex and diverse in terms of music video style and iconography. My reason for this is because I have done a lot of research on videos from this genre and none of them are really that similar. In actually fact i struggled to find a video which was similar to the genre (Hip Hop/Drum & Bass). In this video we see child trying to sell  Cd's to get the song out and recognised.

The next point is about recording companies demanding a lot of close-ups of the main artist or vocalist. Here we see many shots of Tinie Tempah, although the song is actually under Chase & Status' name Tinie Tempah probably has the biggest role in the video as he is the Vocalist here. Chase & Status are still playing a relatively big role in the video as we see them quite often in the Studio and outside. I would again agree that this point is happening alot in this Video.

The only other point that I agree with is the point in which Goodwin states that there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. However I can only see this to a certain extent and that is where the Child is putting up posters about Chase and Status and trying to sell the Cd's.

Overall i would say that there is quite a big resembalance to Goodwin's theory here.