Andrew Goodwin's Theory

I am going to be comparing my chosen video with the theory of Andrew Goodwin. In my Video (Hitz)

there is defiantly a relationship between the Lyrics and the Visuals. It is almost like there is a storyline going on. There is defiantly a relationship between the Music and the Visuals. We can see this very clearly when the beat drops or change the visuals will also change and adapt suitable to when is being sung of the tempo/beat. A perfect example of this is before Tinie Tempah starts rapping we see a shot of a sound deck being turned up and the quickly moves onto Tinie Tempah as he start to rap.

I would strongly agree with Goodwin's point about genres being complex and diverse in terms of music video style and iconography. My reason for this is because I have done a lot of research on videos from this genre and none of them are really that similar. In actually fact i struggled to find a video which was similar to the genre (Hip Hop/Drum & Bass). In this video we see child trying to sell  Cd's to get the song out and recognised.

The next point is about recording companies demanding a lot of close-ups of the main artist or vocalist. Here we see many shots of Tinie Tempah, although the song is actually under Chase & Status' name Tinie Tempah probably has the biggest role in the video as he is the Vocalist here. Chase & Status are still playing a relatively big role in the video as we see them quite often in the Studio and outside. I would again agree that this point is happening alot in this Video.

The only other point that I agree with is the point in which Goodwin states that there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. However I can only see this to a certain extent and that is where the Child is putting up posters about Chase and Status and trying to sell the Cd's.

Overall i would say that there is quite a big resembalance to Goodwin's theory here.

Mood Board

The Images i have displayed on my Mood Board are similar to ones that i will be aiming for in my Video. The kind of look that i will be going for in my video is of friends mingling. i will get some shot of a big city, perhaps London. other ideas i had were using the recording studio at school to take some shots of someone singing. From this you can now get a brief understanding of what i am aiming for in my video.

9 Key Screen Shots - Professor Green Jungle

Top Left) Here we see an Image of a group of youths walking somewhere. From this image it looks like they are up to something as their hoods are up and they are quite spread out. This is one of the first images we see from the video.

Top Middle) Now we see a dark skinned man lying in a coffin. It looks clear to us that he is dead. Now we start to get the impression that the video is showing us how he died.

Top Right) The next shot is of the same group of people as before all outside an apartment door. It is clear to us that they are breaking in and are after someone or something.

Middle Left) This shot is of Professor Green singing. I thought it was key that i had an image of him as it is of course his song and we all need to see some images of him. Realise that he has a group of people behind him who are all pointing and looking aggressive.

Middle) This Image is of somebody who is bloody and beaten. He looks to be in a lot of pain so had probably just been in a fight. I'm not sure why there is a clip of him at this time as we do see him until the end of the song. We start to get the impression that maybe we are going back in time.

Middle Right) Now we see a car joyriding in an empty parking lot.  Again this seems a bit random but i included it as it could be a vital part of the story. Or maybe they just added it in for the effect.

Bottom Left) Here we see a Police van. I think that it is a riot van but am not really sure. We have seen quite a lot of fighting up to this point which is why my suggestions point that way. They are most likely their to stop the fighting or arrest somebody.

Bottom Middle) Here we see somebody all tied up and struggling on the floor. This brings us back to earlier when we saw people breaking into the apartment and we realise that they have found who they were looking for. Maybe this guy called the police when he heard them coming. Now the Story starts to link together.

Bottom Right) The last image is of about 7 or 8 people beating on one guy and then running away. Maybe the police is coming to get them. We aren't really sure. Later on we see that the guy who has been beaten up is the same person from the middle picture so maybe this video is reflecting back on time.

  I would say that this video is very well but together and there is actually quite a hard storyline to follow. It has inspired me not from the violence side but more from the shots and editing point of view. This is because we see quite a lot of singing from Professor Green which i will do with an actor in my video. Also the way the storyline links up is quite clever. This is what i would like to do rather than just a really simple stage by stage view of what is happening. The reason i want to do this is because it will make it feel much more like an actual story which is what i am aiming for.

Textual Analysis 2

Here a have picked written in the stars as a song from a similar genre. The lyrics are actually quite a bit slower than Hitz but the video is quite similar. The Build up to the chours is very well done.The fact that it is Tinie Tempah also makes it similar in a couple of ways aswell. Again from watching this video i have picked up a few more ideas to use in my own video. They have used a very unique style of cinematography once again. Much like from the video of Hitz they seem to have shots of somebody singing quite alot. In this case it is Eric Turner on the piano instead of Tinie Tempah in the recording studio. This is another link of similarity's. In Hitz we can see Tinie Tempah as a child selling CD's, running down streets etc. In Written in the stars they use the stars they use the technique which shows Tinie Tempah singing about when he was a child and nobody cared about him.

Textual Analysis

Here a have picked another song from Chase & Status - End Credits. There isnt actually hip hop in it however it is a perfect example of drum and base. The singing in it is really nice and easy listening but when the beat drops the drum and base is very lifting. This is what Chase and Status seem to do alot. We can also see from the editing that they like to use slow motion alot. this makes everything more dramatic and effects the audiance more aswell. They have also added in other lyrics which arnt included in that actual song. This makes it seem more realistic as it comes across as more story like. The video has alot of short snappy shots at the beginig and then goes down into a slower pace. We see him sitting in a police interview and behind the police he is there again, This is like a trick on time where he has gone back as a ghost telling him not say what he said before and he will survive. It fits in really well with the lyrics and brings a sense of emotion to the character (Plan B). From looking at the cinematography we can see that this is shot in quite a rough, run down area of London, perhaps where Plan B was brought up. At the beginning when he is falling we can see that it is night time. they use low key lighting which is very effective for this selected shot. We also see everything in slow motion and the impact of when he hits the ground shows ripples on his cheeks. This is very good editing because it makes it look very real.

Seeking Permission from JHO

Here you can see that i have seeked permission to use the song. I went to the manager of Chase & Status'. As you can see from the image above i sent him an email. It was all very straight forward as all of the needed infomation was on the same page. So basically all i had to do was find him on google which took a matter of a couple of minutes.

My Song

http://www.youtube.com/watch?v=4jh-xcKazSk&ob=av2e
Chase & Status - Hitz ft. Tinie Tempah

My Chosen Song

The song i have chosen to work with is Chase and Status - Hitz, Ft Tinie Tempah.
http://www.youtube.com/watch?v=4jh-xcKazSk&ob=av2e - here is the link from youtube.
The reason i have chosen a song from this genre (hip hop/drum and bass) is because it is nicely
paced out with some smooth lyrics. Shots that usually appear in music videos from this genre
are of people in recording studios, dancing or even just friends mingling. This is perfect
for the situation i am in at school. I will most likely need to take some footage from outside
of school but this will prove to be beneficial on my behalf. I cant wait to get started on the
filming, and keep viewing my page as there will be regular updates on my progression.

From Toby

Welcome

Hello My Name is Toby Finch Noyes and i am about to start working on my A2 Media Studies coursework. I have chosen to work by myself this year. The reason i wanted to do this is so i can make my course work the way i want it and chose the audience i want to satisfy. I will be making a Music video with the song track of a well known song which is yet to be decided. I would appreciate all comments left on my wall and feel free to become a follower .